How Vively’s pricing works and why, including the costs and benefits of the subscription membership plans.

Key takeaways

• Vively’s vision is to build a new model of healthcare that puts lifestyle and behaviour change at the heart of the system
• A Vively quarterly membership costs $249, this includes a CGM sensor and access to the Vively app for 3 months
• A Vively annual membership costs $996, this includes 4x CGM sensors(1 delivered every 3 months) and access to the Vively app for 12 months
• Optional additional dietician support for $149 automatically renewed every quarter. (Add on at check out)

Vively is a holistic health app that helps you to unlock the power of data-driven insights to fuel effective lifestyle and behaviour change. If you would like to sign up for a membership with Vively, please visit: https://app.vively.com.au/onboard

What does a Vively membership include?

The Vively membership is $249 for a quarterly subscription, and includes the following:

1x CGM sensor (worth $129)

• Lasts for 14 days
• Free shipping
• Conveniently purchase additional CGM devices at cost price through the app ($129/sensor)
• Includes free replacements for faulty sensors

Access to the Vively App

• Connect your CGM sensor, Apple Health or Google Fit to integrate your physiological data (glucose data, HRV, resting HR) and your activity data (workouts, steps, sleep)
• Get personalised insights that show you how your diet, movement and sleep affects your blood glucose levels in real-time
• Take photos of your meals, log your favourite foods and understand which foods spike your glucose levels

The Vively membership is $996 for an annual subscription, and includes the following:

• 4x CGMs throughout the year, 1 delivered every 3 months
• Access to the Vively app all year round

Personal Dietitian & Health Coach — $149/quarter

• Add on 1:1 ongoing support from an accredited practising dietitian who’s highly trained in helping you achieve your specific health goals
• They will have access to your glucose readings to provide highly personalised dietary and lifestyle advice
• Text them at any time via the app

How did we set this price?

Let’s start with the problem we’re trying to solve at Vively — lifestyle-driven disease. Over 50% of the population has some form of lifestyle-driven disease, such as type 2 diabetes, heart disease and obesity. Over 70% of deaths around the world are a result of these preventable conditions. This is without a doubt the largest health crisis that faces humanity.

Our current healthcare system is great at many things, but it hasn’t been designed for disease that is driven by our lifestyle and behaviours, and that often manifests over decades.

Vively’s vision is to build a new model of healthcare that puts lifestyle and behaviour change at the heart of the system.

We believe that this is the best way to solve the problem long-term.

To do this, Vively has pulled together a highly skilled team of integrative doctors, software engineers, designers, practitioners and behavioural scientists to turn decades of health experience and more than a hundred years of science into an easy-to-use app for the everyday person.

On top of that, if you opt in, you’ve got access to an accredited practising dietitian based in Australia that you can message through the app at any time to support you with personalised diet and lifestyle advice.

As a startup with crazy huge ambitions, this is all very expensive for us to create.

As an example, Dr Michelle Woolhouse, our Founding Medical Director, has spent over 20 years analysing blood glucose and other physiological factors to provide highly targeted lifestyle and behavioural medicine in her clinic. A consultation with an integrative doctor with similar experience would cost north of $300 per session. We’re providing you with access to her knowledge through the app’s content and insights system.

So, while the current membership price has made accessing important medical information much more affordable, there’s still plenty of work to do to bring the price down even further. Vively is currently relying on its initial customers and a small group of highly encouraging investors to fund the development of the platform. Over time, as we invest in building a better platform, this will bring more members and in turn will enable us to lower the prices even further.

In order to solve the lifestyle disease crisis at scale, we need to get Vively into as many hands as possible. To do this, we need a highly affordable platform, but it’s going to take some time to get there.

Why do we only get 1 CGM sensor in the quarterly membership?

Constantly wearing a glucose monitor is very expensive and out of reach for a lot of people.

That's why Vively has designed a system that only requires 14 days worth of glucose data every 3 months. Once we have your data, our algorithms and dietitian use that data to help you implement your insights and learnings, in a measurable way. Then, in 3 months time, we re-calibrate your glucose data with another sensor. That way, we bring the cost right down for you, but you're still able to adapt to any changes in your diet and lifestyle.

That said, you can purchase additional CGM systems through the app at cost price whenever you like. We recommend purchasing additional sensors if there have been any major changes to your diet and lifestyle, such as overseas travel or trying a new diet.

Free shipping is always included with every purchase.

Of course, if you’re unsure if Vively is right for you, it’s best to speak with your healthcare provider.